Introducing new ad interaction columns
As we add more campaign types into AdWords, we want to help you surface key insights across all of the campaigns you manage. That’s why we’re rolling out three new reporting columns to help you quickly report on some of the most important ad interactions that occur across all of your campaign types.
Starting this week, you’ll notice the following new columns:
- Interactions – An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
- Interaction Rate – Interaction rate is used to measure how often people interact with your ad after it’s shown to them—for example, clicks divided by impressions for text ads, or views divided by impressions for video ads.
- Avg Cost – Average cost is the average amount you’ve paid for your ads divided by total interactions—clicks divided by cost, or views divided by total cost.
New interaction columns help you measure metrics across your campaign types
When viewing multiple campaign types, these columns give you a more uniform and quick way to view key metrics for your campaign types in a single column. For example, for search, the primary metric you might want to view is clicks. And for video, your primary metric is views. Now, you can use the Interactions column to quickly see a combined metric for clicks and views for each of these campaign types within a single column.
Additionally, to make reporting by specific campaign type easier, you’ll now see your Total rows broken out by campaign type, instead of by network. And you will also see total rows for only the campaign types you manage.
Getting started
Over time, you may start seeing these columns in other areas of AdWords. To learn how to start using the new ad interactions columns in your AdWords reporting, check out our Help Center.
Posted by Pallavi Naresh, Product Manager, AdWords
Source: Google AdWords
