Mobile has forever changed the ways people engage with the world around them — from the way we shop to the way we communicate. In fact, 91% of smartphone users now turn to their phones for ideas while right in the middle of a task¹ — like picking out new running shoes or looking up a chocolate cake recipe. Because we can be online anywhere at any time, we count on information being immediately available and relevant. This expectation has changed how people make decisions and has created tremendous opportunities for marketers.

To meet the heightened expectations of today’s consumers, Google is focused on delivering AdWords innovations that enable you to better reach and influence your customers in the countless moments throughout the day when they are looking for answers, discovering new things, or making decisions. On May 5, 2015 at 9:30am PT / 12:30pm ET, I will be hosting a livestream to share these new products with you. You can watch the 45-minute event live, right here on the Inside AdWords blog.

Register for the livestream here.

Join us to learn about new products that are designed to:

• Create better mobile experiences for your customers at the moments when they’re looking for your products and services
• Measure all the moments that matter to your business – online and offline, across multiple devices and touchpoints
• Customize and scale everything you do in AdWords, to unlock the full potential of increasingly complex consumer journeys

These innovations are built based on unique insights about how consumers engage with technology and feedback from customers, large and small, from around the world. I can’t wait to share them with you.

Please register and join us May 5th. Until then, follow us on our +GoogleAds page for sneak previews of what’s to come.

Posted by Jerry Dischler, Vice President, Product Management, AdWords

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¹Google/Ipsos Consumer Research Study, March 2015