At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-basedRead more…

Progressive Web Apps (PWAs) are taking advantage of new technologies to bring the best of mobile sites and native applications to users — and they’re one of the most exciting new ideas on the web. But to truly have anRead more…

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobileRead more…

Cross-posted from the Google Security Blog. Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, at Google we’ve workedRead more…

Accelerated Mobile Pages (AMP) is a great way to make content on your website accessible in an extremely fast way. To help ensure that your AMP implementation is working as expected , Search Console now has an enhanced AMP testingRead more…

It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of details about Accelerated Mobile Pages that we hope you have found useful. The topics have included: What is AMP? How to getRead more…

Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, yourRead more…

Here is our list of the top 8 things to consider when helping your clients AMPlify their websites (and staying ahead of their curiosity!) after our announcement to expand support for Accelerated Mobile Pages. Getting started can be simple IfRead more…

As you #AMPlify your site with Accelerated Mobile Pages, it’s important to keep an eye periodically on the validation status of your pages, as only valid AMP pages are eligible to show on Google Search. When implementing AMP, sometimes pagesRead more…

If you have recently implemented Accelerated Mobile Pages on your site, it’s a great time to check which of your AMP pages Google has found and indexed by using Search Console. Search Console is a free service that helps youRead more…