In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?”Read more…

Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns.Read more…

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often thanRead more…

Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy — and throughout the past year, our mission with Google Shopping was to help you doRead more…

This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will beRead more…

By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google. We’ve published a new guide thatRead more…

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaignRead more…

During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who bought something in a store first turned to theirRead more…

If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumperRead more…

Passwords have historically been the gateway to accounts; however we’ve shown that some of the most common passwords and security questions are easy to guess, which leaves accounts potentially vulnerable to hijackers. Keeping our users and partners secure is aRead more…