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People are living their lives online, using multiple devices throughout the day to shop, communicate and stay entertained. This constant connectivity means customers are engaging with your business in new ways after seeing your online ad — they might callRead more…
A few months ago, we introduced ad customizers, a new AdWords tool that lets you show highly relevant text ads to your customers, in real-time, even when you have thousands of products, services, and promotions—all changing by the day. CheckRead more…
In AdWords for video, you add targeting and budgets to YouTube videos to make video ad campaigns. Until now, advertisers looking for info on how their videos performed outside of when they appeared as ads would need to jump overRead more…
There are millions of mobile apps with more introduced every day. But as we talked about during our livestream yesterday, how do you get people to find your mobile app? And once they do, how do you keep them comingRead more…
Over the past two months, we’ve rolled out a series of tools built for AdWords power users. Designed with our most sophisticated advertisers in mind, these tools help simplify your workflow and reduce the time spent on campaign management. AndRead more…
Welcome to the Inside AdWords livestream! Today, Jerry Dischler, Vice President of Product Management for AdWords, explores our most innovative products of 2014, shares customer stories and best practices, and wraps up the year with an announcement you won’t wantRead more…
Creating ads that can run — and look beautiful — across the ever-expanding universe of the world’s more than 2 billion smart phones and tablets1 is complex to say the least. Last month, we announced that we’d be bringing ourRead more…
December of 2014 may be remembered as the first truly omni-channel holiday season: the year retailers really stretched the sales funnel to include mobile, store visits and online buying under one big connected holiday umbrella. Let’s take a break fromRead more…
Advertisers have been using interest category marketing since 2009 to connect with people across the Google Display Network based on their interests. Since then, we’ve added new and more powerful interest-based capabilities: affinity (for enthusiasts), custom affinity (for niche segments),Read more…
Whether you’re building out new campaigns or making critical budget decisions, we want to help you start off the new year with everything you need to connect with your customers, wherever they may be online: across the web, on mobile-sites,Read more…