Constant connectivity has forever changed the way people live and shop, giving rise to new consumer paths and blurring the lines between digital and physical experiences. With a quick search on any device, we can locate nearby businesses or findRead more…
A new vision for interactivity with TrueView in-stream
In today’s constantly connected world, there are billions of moments throughout the day when people are looking for answers, discovering new things, making a decision or looking for entertainment. In these moments, consumers’ expectations are very high – they wantRead more…
Drive more app installs with higher lifetime value
Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracking our finances and more. Since the average smartphone user already has 36 apps on his or herRead more…
Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions
Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions when shopping online. Since the initial launch, we’ve been working to bring product ratings to more countries, and this weekRead more…
How will your store reach omni-channel shoppers this year?
The customer is always right, at least that’s what they say. If you believe in that, then stores must acknowledge the reality that shoppers really, really like their smartphones. They carry and shop with them wherever they go—to the bathroom,Read more…
The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones
When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom.Read more…
Building a better hotel search experience for travelers and hoteliers on Google
More useful There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We want to help hotels reach and engage travelers, make it easier for travelers to search for hotels online, and visuallyRead more…
Introducing Google Compare for U.S. car insurance
Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand and compare financial products online. In fact, when it comes to buying car insurance, 80% of drivers think they’d findRead more…
AdWords app launches on Android
Staying on top of your campaigns just got easier Today, we’re introducing the AdWords app, an easy way to view and manage your ads’ performance when you’re on the go. This new Android app is available globally for existing AdWordsRead more…
Best Practices: Re-engage Past Site Visitors with Programmatic Remarketing on Google Display
Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. Simply put,Read more…