With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better. At any moment in theRead more…

Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of “micro-moments,” where people turn to the nearest device to solve an immediate need. Our goal is to helpRead more…

In February, we announced Upgraded URLs – a faster and easier way to manage your URLs in AdWords. With Upgraded URLs, you’ll be able to manage your landing page and tracking information separately using the new final URL and trackingRead more…

 This year we’ve updated the Google Shopping Feed Specification together with our Google Product Taxonomy. The goal of these changes is to create a richer experience for customers searching for your products online and to simplify the process of providingRead more…

Designed with some of our most sophisticated advertisers in mind, an AdWords manager account is a powerful tool for monitoring and managing multiple accounts. To help save you time and provide more visibility into account performance, we’re introducing a numberRead more…

Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types.  As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most.  And, because consumers areRead more…

Delivering relevant information to consumers – especially in moments of intent – sits at the very foundation of Google AdWords and our broader philosophy toward marketing and advertising. And as consumer behavior has shifted through the years, it’s always beenRead more…

As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new setRead more…

Now more than ever, people search online to find things nearby. In fact, Google search interest in “near me” has doubled since last year,1 with 80% coming from mobile.2 In these moments, consumers have heightened expectations for immediacy and relevance — 4Read more…

Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done. We call these micro-moments – when we reflexively turn toRead more…