Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by letting them know you’ve got exactly what they’re looking for. To help you seamlessly update ads and quickly get productsRead more…

Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made onRead more…

Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion. But what if there were a way to let people become even more immersed in your video ads? To helpRead more…

With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer productRead more…

Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human ad requests. We’re happy to support this effort along with other industry leaders—Dstillery, Facebook,Read more…

Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buyingRead more…

People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order for marketers to understand how campaigns are performing, you need to measure activities that span apps and websites. Starting today,Read more…

We get it.  You’re busy.  Staying on top of your AdWords game is important, but there are only so many hours in the day (or week {or month}) to read guides and watch webinars. That’s why the Google Best PracticesRead more…

We introduced Upgraded URLs in February to help you manage your landing page and tracking information separately, using the new final URL and tracking template fields. This new URL structure lets you track more insights into your ad performance, scaleRead more…

Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’tRead more…