A couple of weeks ago we announced the global availability of Universal App Campaigns, a powerful way to reach potential app users across our entire network — Google Search, Google Play, YouTube, and the Google Display Network (GDN). We’re pleasedRead more…

We know that retailers are always interested in new opportunities to meet online customer demand — especially during the busy holiday season. Today, we’re excited to introduce the Shopping Assortment Report in Google Merchant Center to help you plan yourRead more…

Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasinglyRead more…

Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by 44 percent, while the timeRead more…

Mobile has changed the game for both consumers and brands. Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with people in the moments that matter most to them — the I-want-to-know,Read more…

Over the past several months we’ve made improvements to hotel search across Google, to help travelers find information more quickly and to enable hotels to generate more qualified leads. As a continuation of these efforts, we’re announcing a few moreRead more…

The ability to call a business is often critical in helping potential customers complete a purchase. In fact, 61% of mobile searchers say it’s extremely important to be able to call a business during the purchase phase of the shoppingRead more…

In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your Display campaigns.Read more…

You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you stillRead more…

Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing aboutRead more…