Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign activities can now be managed while you’re on the go fromRead more…

To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuringRead more…

Understanding how your automated bid strategies are performing is easy if you know where to look. With three new reporting features now available, you can gain transparency into your bidding and save time troubleshooting issues that may be impacting performance.Read more…

Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after anRead more…

This holiday season, shoppers will turn to their most important shopping assistant — their smartphone — to research, browse and compare products in countless moments throughout the day. This is especially true as shoppers head into stores for one of theRead more…

Buying a home is a major financial decision — so when it comes to getting a mortgage, people want an easy way to understand and compare their options online. That’s why we added a mortgage calculator to organic search earlier this year.Read more…

The holiday season is around the corner and it’s a time of opportunity for app marketers — more people will be shopping on their mobile devices in shopping moments, and phone sales generally go through the roof on and aroundRead more…

Watchtime for product review videos on YouTube has grown more than 20% in just the past month as shoppers turn to video to research products before the holidays.1 In fact, one in every four shoppers say online videos are theirRead more…

This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to shopping moments.1 To help shoppers more easily discover, browse and buy on mobile this holiday season, we’ve redesigned Google Shopping to be incredibly fast, seamless,Read more…

For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult — 56% of all display ads and 46% of all video ads aren’t viewable because they’re below the fold, scrolledRead more…