It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account. We’ve published a new guide to help advertisers go global. This resource offers best practicesRead more…
Rev up the car shopping experience with Automotive ads
The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in critical auto shopping moments to research models, find deals, and get real-time advice. In fact,Read more…
Redesigning AdWords for marketing in a mobile-first world
Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites andRead more…
Introducing the Google Analytics 360 Suite
An enterprise-class solution for a multi-screen world Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs.Read more…
New ad formats and targeting to find, keep and monetize high-quality gamers
When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten;Read more…
Designing for Mobile Micro-Moments
Mobile has shaped the way users interact with businesses and brands alike. Nowadays, businesses cannot simply replicate their desktop strategy on mobile; they need to re-think how to build mobile experiences that are useful for clients in their moments ofRead more…
Increase customer activation and retention with easy app engagement
We’ve all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the ones that we’ve downloaded. For app marketers, being able to reconnect with app users inRead more…
Finding your audience with Google display and video ads
People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you findRead more…
Test with confidence using campaign drafts and experiments
Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help youRead more…
Booting the bots: New botnet protections across our ads systems
Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the years we’ve worked hard to put in place extensive technology checks and filters to safeguardRead more…