People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, weRead more…
Preventing accidental clicks for a better mobile ads experience
We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’tRead more…
New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format
Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating andRead more…
Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones
Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease itRead more…
Join us as we announce the latest Ads and Analytics innovations on May 24th
Tune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and Analytics innovations. Sign Up Here We live in exciting times when technology seems to upendRead more…
Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud
Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle hasRead more…
Google Manufacturer Center helps brands find and convert new customers
Google provides consumers around the world with the answers they need to find, review, and buy the products they’re looking for. Last year, we announced Google Manufacturer Center, a free tool to help brand manufacturers accurately represent their products toRead more…
More defenses roll out to thwart Clickjacking
At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify newRead more…
No products left out with new Shopping product insights
With winter sales coming to an end and spring finally upon us, now is the perfect time to clean the clutter and ensure all of your products are live in your Shopping campaigns. Approved and ready to serve products areRead more…
Making the Most of Display Advertising – Google Best Practices
Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web. We’ve put togetherRead more…