Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it optimizes bids at scale for each and every auction and factors in a wide range of signals toRead more…
Making Travel and Shopping Easier for the Seasons Ahead
While most of us are busy making the most of the summer sunshine, marketers are already beginning to think about the coldest (and busiest) months of the year–the holidays. October through December are traditionally the biggest months for both travelRead more…
Stay connected abroad with high speed data from Project Fi
When you’re traveling abroad, your phone is an essential tool – for finding a great restaurant, posting pics of your trip online, or translating a sign. But the data we have access to when traveling abroad often isn’t fast orRead more…
Tailor your ads with dynamic remarketing – Google Best Practices
If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to aRead more…
Focusing on diversity
It’s been two years since we first shared our workforce demographics and helped spark a conversation about the need to improve diversity at Google and across the tech industry. Today we’re updating google.com/diversity with our 2015 demographics, and sharing someRead more…
Press Play on TrueView Video Ads for Performance – Google Best Practices
Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through theRead more…
Supporting Bay Area nonprofits focused on homelessness
“How many homeless people are in San Francisco?” “How do people become homeless?” “How can I help homeless people?” These are just some of the questions people ask Google about homelessness in San Francisco, according to Google Trends. Many ofRead more…
It’s Now Easier than Ever to Find the Right Google Partner
Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to dateRead more…
It’s Now Easier than Ever to Find the Right Google Partner
Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to dateRead more…
Re-engage your loyal customers with Customer Match for Shopping
Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline and online signals, we’re making it easier for you to re-engage your loyal shoppers asRead more…