The modern Olympic Games have been a defining moment for athletes and fans alike dating back to 1896. Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to representRead more…
Explore Rio from every angle
With its beautiful beaches and breathtaking landscape, Rio de Janeiro is a city that appears on every traveler’s bucket list. Now, thanks to the wonders of technology, you can now explore the “Marvelous City” and its rich cultural heritage evenRead more…
New cross-device attribution reports and benchmarks
Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, weRead more…
AdWords Editor 11.5 supports expanded text ads, mobile app engagement ads, and more
We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWordsRead more…
Google Play Family Library: Share what you love with the ones you love
Friday night is movie night at our home, and my wife and I look forward to our weekly ritual of putting the kids to bed, getting some takeout, and catching up on our movie wishlist. Whether it’s making the BLUERead more…
Available today: three ad innovations for a mobile-first world
The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the ground up to help consumersRead more…
Helping emergency services find you when you need it most
The new Emergency Location Service in Android sends your location to emergency services when you dial an emergency number. Source: Google Android
Get more powerful bid automation with new AdWords Smart Bidding
Efficient and effective bid management is a foundational component of any successful digital marketing program. Today, we’re excited to announce Smart Bidding, our new name for conversion-based automated bidding across AdWords and DoubleClick Search that reflects the powerful machine learningRead more…
Simplifying conversion measurement: saying goodbye to "Converted clicks"
Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not people completed a desired action on your site meant that you could determine which keywords,Read more…
Google Play Books introduces Bubble Zoom
Whether it’s reading up on the origins of Justice League or enjoying a reboot like Invincible Iron Man, we all love our heroes and villains and there’s nothing more thrilling than flipping through your favorite comic when the battle isRead more…